Wednesday, 30 March 2011

Social Media Buzz at the SMWF Olympia London

Today, after the scheduled office move today, was just settling in when I still decided to go to the Social Media World Forum in Olympia Conference Centers in London, to see what was the hype about social media marketing, and I wasn't to be disappointed.

There were so many companies showcasing their CRM and social media tools in this new age of social media marketing, that I simply couldn't keep up with all the terminology and brand names.

I went to hear the talks from Pete Simmons, European Web Producer from EA on Syncapse with Michael Wilson, Phil Szomszor, Director, Corporate Practice, Citigate on Brandwatch and Sara Davar, Area Director, Meltwater Buzz on Meltwater Buzz,   you can see the agenda here at http://www.socialmedia-forum.com/europe/workshop/agenda.

WP_000126

WP_000127

They were very interesting talks indeed especially from Phil and Sara, which they both shared similar views that the consumer is now in control of your brand, and it is about listening and providing value. Also to share viewpoints across the board, and offer any advice when needed to consumers. If it does get messy, take it offline, and don't end up like the PR Kenneth Cole on Egypt where tweets go wrong! They believed that branding is a strong point, and empowering your consumers with all the help and resources are very useful for building up the reputation.

I did manage to get a few leaflets and business cards from several companies at the stands, and its a great way to network!

Here are is a good link for some social media marketing tracking: -

http://paper.li/pekkapuhakka/Social-Media-Brand-Tracking

http://blendingthemix.com/

http://socialmediatoday.com/

And also a lot of hype about how social media marketing is successful at Old Spice: Responses Case Study http://adage.com/u/anjmrb

Tuesday, 29 March 2011

Long day at the office with moving & Moo Business Cards received

Today, was officially moving day, and with two days left before the final leave date, we had to pack our stuff into boxes and move to the next office building, it was slightly sad to leave our current office, but for reasons I don't clearly know, the building had to be knocked down in time for the Olympics. Here is the photo of packing my things into the SafeStore Boxes, and were given huge plastic containers for our PCs; I stayed later to move the customer care PC, and my boss's PC with 26in monitor whilst removing all the tangled cables in time for the maintenance engineers to unscrew the wide desks.

movingboxes

After a long day, I got good news that I received the Moo Business Cards for myself alongside the Android Orange San Francisco phone I ordered last week; the selected striping design with red and black messages in front are very stylish indeed and they were just as I intended them from the designs selected on the website, well done Moo for getting them sent earlier than expected! It ended on a particularly busy yet positive day!!

moocards

Registering Your WP7 as a Developer Device

As I had found out at the WP7 Workshop in Birmingham, I needed to register phone as a developer device, before I can run the project application onto the device in real time, and not on the emulator, as I had seen when connecting the device to Zune, running Visual Studio 2010 and press the Run button as “Windows 7 device”, the message was shown up as follows: -

applicationlaunch

To register the phone as a developer device, you needed to have downloaded the development tools for WP7 already, then once installed, you click the folder Windows Phone Developer Tools on the start menu, and click Windows Phone Developer Registration, with your phone plugged into the USB and connected to Zune already. You should see the following window: -

From there fill in your Windows Live details, and you are registered as a developer. Hopefully I should write more blogs like this in Windows Phone Developer as I learn more about the environment, and it would be my last post before the office move. Hope that helps!

Monday, 28 March 2011

Windows Phone 7 Workshop– Birmingham 26th March 2011

Over at the weekend, I went to the Windows Phone 7 workshop, the first one of four in the following weeks hosted by AppaMundi who create several WP7 applications Like Where’s My Car? & AppaTraffic.

The turnout wasn’t too bad, and it seemed pretty relaxing, and my friend and I really just got on with making the application, and they were at hand in helping out with Pete Vickers at our table.

We were given lots of free stuff including $299 worth of Mindscape controls http://www.mindscapehq.com/store?p=phone%20elements courtesy of AppaMundi, and many prize draws were done including a free XBox 360 with Kinect controller, books and phone cases. If you request this, I can supply the code for you.

I predominately spent the time setting up Zune, and was unfortunately that whilst the phone was downloading the updates, it crashed, and the only resolution was to reinstall Zune as I tried the phone on Pete’s computer and it had worked.

I was also running the WP7 Geolocation Emulator, which i eventually got working by supplying some sample data and using an external CS file that hardcoded the geolocation points, but wanted to test this live on my phone, which using Zune was the obstacle.

A useful thing I learnt was that GeoLocation API relied heaviliy on event handlers, and you can change to optimise the location accuracy of your GPS detection via the code below: -

geolocation

This also allowed you to pinpoint and write the latitude and longitude of your geo location onto a text box.

After reinstalling Zune, the phone detection worked but I realised you needed a developer account registered to the phone (sigh!), I will discuss this further in a later blog.

Mike Ormond even discussed standard guidelines on how to publish your WP7 application successfully on the market, and the do’s and dont’s of what to do.

After lunch, I worked predominately on layouts and databinding for my first that i am going to create which is a weather forecaster but will extend this capability to do more things. What I had found trouble was setting up the databinding to see the text in the designer view of the XAML code and spent several hours trying to find this out, eventually Pete had mentioed to use the templates in the Startup box of Windows Mobile 7 templates called the DataBinding, and in there you can actually hardcode an example data XAML file into the header of the main XAML page, and it worked!

Despite a very long train journey back with major delays to London due to a rare fatality in Wembley, causing most trains to be delayed for an hour and a half. I did find the event really useful and would like to go again next weekend at London.

Friday, 25 March 2011

Organising the train for tomorrow

For tomorrow’s Windows 7 Mobile workshop, I had researched what the cheapest price was to get from London to Birmingham, despite finding the very cheapest at £17.50, the times seemed too late to arrive to Birmingham as well as leaving at midnight. I had then been able to select a single ticket at £13.00 but does involve missing two hours of the event, as well as being on a relatively slow train at 2 hours 15 minutes.

trainfromlondontobirmingham

Once off the train at Birmingham New Street Station, the location is not too far away, about a ten minute walk to The Studio on Cannon Street.

 trainfromlondontobirmingham2

Today, I had booked the train ticket at a reasonable £30.00, £15.00 per single ticket one way which is fairly reasonable with reasonable train journey time of 1 hour 25 minutess, but does involve getting up at 6am, to catch the 7.25am fast train from London Euston to Birmingham New Street. Hopefully I can get some good ideas and a base project for a WP7 application by then.

trainfromlondontobirmingham3

Microsoft UK Tech Days 2011

Save the date 23-25 2011, as once again Microsoft is hosting the very elusive UK TECH DAYS at London Vue Cinema, Fulham Broadway, London.

Follow uktechdays on twitter for more information and registeration.

Register here at http://uktechdays.cloudapp.net/techdays-live.aspx

What’s on?

Just like last year, we’ll be running two tracks during the event, one aimed at IT professionals and one at developers. Here’s a taster of the content we’ll be covering:

IT Professional

- Deploying Windows 7 and Office 2010

- Virtualisation, Hyper-V and the private cloud    

- Moving infrastructure and platforms to the public cloud

Developer

- Building and deploying applications onto the Azure cloud computing platform

- The latest features and futures for Windows Phone 7

- Building rich applications with Silverlight 5

- Deep dives on the web platform, IE 9 and the HTML5

Register here at http://uktechdays.cloudapp.net/techdays-live.aspx

Thursday, 24 March 2011

Windows Phone User Group–23rd March 2010

Today, I went to the WPUG (Windows Phone User Group) event for the first time ever in a place called the Juno Bar along Shoreditch High Street after work, before this I did not know that a user group community existing for Windows Phone 7 until I stumbled upon www.wpug.net.

I was not to be disappointed, the event went very well indeed despite the location being in the underground floor of the bar with little seating, there was a bar so it made you feel relaxed. I was a the back of the room for a bit, and having asked the people at the back where there was a large free seat, it was much to the bemusement that once i sat on it, i couldn’t see a damn thing of the projector screen. I realised that the guys at the back were the organisers of the event headed by Rob Lyndon, and the guy I briefly sat next to on the forbidden leather chair was actually Derek Lakin (@dereklakin). Although a bit reluctant to go right at the front as the sound wasn’t that great but i did managed to grab a free beer at break.

Eventually after the break I did get a free seat, and the discussion was about developing a WP7 application using Expression Blend given by Sam Bourton (@sambourton). The talk was fairly detailed, and having not used Blend before, I was surprised how easy it was to create icons and animations that worked well with the WP7 application. He talked in detail about control templates that used UI elements to display a control, setting animations for things like buttons, and had set timelines and recorded these changes using the properties of the object like widening the circular icon a bit more when pressed. I especially liked the fluid layout animations which make changing screens or in this case, viewing user details from the side menu in to the main screen look impressive! It involved exposing XAML objects via adding objects look more interesting via these.

During the breaks, I did managed to speak to people who have made applications before, this guy who had made Free Wikipedia showed me how he integrated the Wikipedia API and the localisation API using Google Translate into his app, and how long it took to submit each of the languages into the marketplace in Microsoft but it had paid off in the end. It is currently free, and I have downloaded it, which works like Wikipedia.

The most impressive application demo was made by Derek Lakin, who showed his RunKeeper application that recorded your heart rate and running paths anywhere, what was most impressive was that you can resume back to the recording of your run after a phone call or clicking the menu, as well as his own use of the GPS tracking location using Bing Maps.

Afterwards, the final talk  was given by Gergely Orosz (@GergelyOrosz), who developed as part of an independent development team an application called Cocktail Flow http://cocktailflow.com/ which shows you the various cocktails and their recipes. Heinterestingly gave a talk about improve performance with WP7, and talked about various hints and tips to improve the speed of your application, here are the summary: -

Don’t use Listbox, as this is a very resource demanding UI.

Binary Serialisation is much quicker than DataContract Serialisation, although it needs more work to set up, it is much quicker to load.

http://mobile.dzone.com/news/wp7-understanding

Don’t use ProgressBar tool as that its by far the worst consuming resource UI, use alternatives.

Reuse animation objects if you can rather than clearing the screen, as it uses less memory.

Use bitmap caching images (bmp) than png, as they load up quicker!

He even gave out a free license to a knowledgable developer as a freebie of the software Telerik as I believe he was sponsored closely by the company.

All in all, I really enjoyed the event, it was relaxed as well as an informative event which talked a lot about WP7, and slides and code are up on the web www.wpug.net, I would be mostly likely to go again next month.

Windows Phone 7 Workshop

After the early announcement by Simon May at Microsoft on these events, I was quick to register for the Windows 7 Workshop at Birmingham, but there are also further events in London an Manchester in the subsequent weeks.

Basically it is a series of workshops sponsored by APPA Mundi and Microsoft to assist you in making WP7 applications, tested, polished and successfully submitted to the Windows Marketplace, with 1 to 1 tuition, tips or advice. Feel free to share this blog, and join in groups to come up with wonderful ideas for apps as you may be given a prize for that.

There will be plenty of learning on sessions and tutorials like tombstoning, databinding, startup performance, animations in Express Blend, and so forth.

Places are strictly up to 50 developers, so it is in high demand.

It runs from 9am to 9pm with free lunch.

                              workshop

So come along if:

  • You have a great idea for an app and need help getting started
  • You’re building an app but need help on implementing some features
  • You have an app that’s nearly ready and need advice on how to get it through the Marketplace submission process
  • You want to learn from, or assist, other WP7 devs
  • You want to contribute to the creation of open source libraries, demo/starter apps or components

We’ll also be providing prizes at each event:

  • A Samsung Omnia Windows Phone 7 Device
  • An Xbox and Kinect Console
  • Software Licenses

Prizes will be awarded for the best app ideas, for the best app created during the event, the most improved app and there’ll also be random prizes.

Current dates and locations are as follows (click to register):

Saturday 26/3 – Birmingham

Saturday 2/4 – London

Saturday 9/4 – Manchester

Saturday 16/4 – London

Microsoft UK Tech.Days – online : TODAY 15:00

Just to announce if you are interested in watching a video stream on Windows 7 mobile, Microsoft are kindly streaming an online tech event with two tracks, Building Apps for Phone, and Building Games for Phone, see http://uktechdays.cloudapp.net/online-events.aspx to register.

The schedule is as follows: -

TRACK ONE: Building apps for Windows Phone 7: MVVM Pattern, Platform integration, push notification, performance optimisation.


TRACK TWO:
Building games for Windows Phone 7: Practical AI in XNA, 3D collision detection in XNA, Advanced render techniques, Sunburn world lighting.

Time

Track One: Building Apps for Phone

Track Two: Building Games for Phone

15:00 - 15:45

Keynote: Developing for Windows Phone 7 in the UK

(Will Coleman)

15:45 - 16:30

General Session: Tips & Tricks for Windows Phone 7 Marketplace

(Paul Foster & Mike Ormond)

16:30 - 16:40

Break

16:40 - 17:25

Using the MVVM Pattern

(Laurent Bugnion)

Practical AI in XNA Games

(Paul Foster)

17:25 - 17:35

Break

17:35 - 18:20

Platform Integration

(TBC)

Overview of 3D Collision Detection Techniques in XNA

(Ed Powell)

18:20 - 18:30

Break

18:30 - 19:15

Performance Optimisation

(Oren Nachman)

Incorporating Advanced Render Techniques in WP7 XNA Games: Rendering a Sea

(Charles Humphrey/Ed Powell)

19:15 - 19:20

Break

19:20 - 20:05

Push Notification Services
(Andy Wigley)

Sunburn World Lighting on World Phone 7

(Simon Jackson)

20:10 - 20:30

Q&A / Wrap Up

Wednesday, 23 March 2011

Fans should really make the advertisements for Windows Mobile 7!

The Windows Mobile 7 Marketing team should really step aside, as a new home grown set of Windows Mobile 7 fan really has set the standard of creating "iPhonesque" creative marketing advertisements for Windows Mobile 7. Its really an interesting phenomenon that has started happening with Windows Phone 7, and Paul Thurott says fans think Microsoft isn't stepping enough to take the fan's enough credit to promote the Windows Phone 7, and that is very true. Compared with the current Windows Mobile 7 advertisements officially endorsed by Microsoft shown below, the fans win hands down from their advertisements. Once again, I cannot stress enough Microsoft should really take note on promoting their fan's advertisements. 

Official Microsoft advertisement on Windows Mobile 7, I really was a bit puzzled as to why a guy dropped an Android phone in the toilet?

An Official Microsoft advertisement

This advert is by a guy called Scott Davies, which very little is known, but it is a good advert showing various WM7 phones.

Advertisement by fan Scott Davies showing the capability of the WM7 phones.

Creative Media Director Mark Nadolski made this fan ad of WM7 of personalising messages and socialising to contacts using the Windows Phone, and the “Oh Really” tagline, showing the great concepts of social networking about something.

Advertisement by fan Mark Nadolski concentrated on the "Oh Really" tagline and social networking.


This advertisement was created by digital artist Brando Foy which is by far the best Windows Mobile 7 advert ever seen which hasn't gone commercial, he is an intern at Full Sail University for Motion Graphics + Compositing, as part of a case study using the theme ”We Love WP7″. It really is true class showing the synth pop style advertisement, with illuminating WM7 phones, swirling 3D effects, and mirroring images.

The best WM7 advertisement by digital artist Brandon Foy showing illuminating WM7 phones, swirling 3D effects, and mirroring images.

Power to the fans, I would say!

Friday, 18 March 2011

Sponsor Rob Miles at Red Nose Day today

Please sponsor Rob Miles at Red Nose today on his site at http://my.rednoseday.com/robmiles for donation and your chance to win a free HTC Trophy 7 Windows Mobile phone, I have one myself and they are great to use.

Also if you happen to be at the University of Hull, you can be in for a chance to win some cool prizes, see also the live streaming channel on Friday 18th March 15:15PM. at

http://www.ustream.tv/channel/rob-miles-red-nose-day

I have made my sponsor already for Red Nose and the amount is £5 away from his total £500 funding for Red Nose Day, he will get this easily.

robmiles

Tuesday, 15 March 2011

The Evolution Of The Geek

In the past the word “geek” was a derogatory term given to people who were obsessed with a particular area of interest. Geeks were social outcasts that wore glasses and suspenders and they weren’t the most popular of people.

But I personally think that the term “geek” has different meanings over time as wikipedia.org states. I do agree in general on this meaning :-

  • A person who has chosen concentration rather than conformity; one who passionately pursues skill (especially technical skill) and imagination, not mainstream social acceptance.
  • A person who is interested in technology, especially computing and new media. Which I myself am a big “mobile phone geek” in recently.

But it has been seen as recent times as a positive thing rather than a negative thing, but in general I agree that the terms does mean someone with a specific set of specialised skills (in a certain subculture) usually accepted in certain social groups. But I disagree that their interests are for personal gain, and I think it is for a subcultural gain (people with similar specialised interests), as it now as seen as positive to be a “geek”.